I used to be a better blogger. What I mean by that is that I used to just write. It was free and easy and wonderful. Posts provided a way to express myself. Sometimes prose. Sometimes poetry. Sometimes refined and edited. Sometimes rambling.
Then I got caught up in marketing. A natural interest of mine. I spent time reading, investigating, and experimenting with various strategies. I followed some of the internet’s most successful bloggers, marketers, SEOs, and social media leaders.
I learned. A lot.
But I didn’t have fun. I lost the spark. I started caring about silly things (silly for casual blogger people, at least) like numbers, traffic, and bounce rates. Somewhere along the way, I lost the magic. Blogging had become a burden.
Yuck.
Turns out I love to write. Turns out I am much happier when I do it often. So I’m going back to the basics. Writing a blog. Not engineering one. Not manufacturing one. Just writing. With a good smattering of photography, I’m sure, since that’s a hobby I’ve really been chewing on lately.