Just the right information at just the right time
You probably fit into one of the following categories.
This story should shift you at least one category up the list, regardless of where you now stand.
It was a lazy July afternoon, and I was reading an eBook on my phone, planning to enjoy a few more chapters before I attended my little brother's lacrosse game in a neighboring city. A gentle buzz interrupted my relaxation. What's this? A notification..."Heavy traffic on I-15 South. Leave now to arrive on time at Lacrosse game."
I hadn't planned to leave for an additional 20 minutes, but I decided to trust this newfangled technology. Admittedly, I was skeptical, but as I drove along the frontage road, zooming by stop-and-go traffic, I knew Google Now was big, and that it would play a significant role in my life from then on.
I could explain why you should be using Google Now to make your life easier, or I could demonstrate how I'm already doing so. Here is a real list of the kinds of items I use it for every day.
If you've made it this far, you can't possibly fit into category 3 (see above). So what category do you identify with now? What is your experience with Google Now? Are you convinced it can make your life easier? More efficient? Let's hear it all in the comments below.