Imagine my surprise when one of the first topics covered in our Computer Assisted Translation (CAT) class was...professional networking. I had expected something about translation memory or maybe even the merits of machine translation. Our professor, Uwe Muegge of CSOFT and the Monterey Institute of International Studies, began the course by taking us through the ins and outs of LinkedIn.
I have been a LinkedIn user for well over a year, but not until Professor Muegge's presentation did I become fully converted to the idea that it can truly enhance my professional experience. Here are four ways to make the most of LinkedIn.
- Complete Profile. The more information you pack into your profile, the more impressive it looks. Don't ramble, that's not the point--just make sure to include as many useful experience entries as you can. Craft a summary that highlights your strengths and personal brand.
- Connect. This is, after all, a networking site! If you're a student, add your classmates. Add fellow employees, even family members. Grow your network by adding professionals you meet at conferences, workshops, etc. Make sure to personalize your invites so they remember who you are.
- Chase. Use LinkedIn to connect with people you wouldn't otherwise meet. Browse LinkedIn users by industry, or check out employees' profiles at a company you'd like to work for. As your network grows, chances are you'll be able to be introduced to some of them. Don't be afraid to request introductions. In this way, you will meet some of the most interesting people in your field.
- Convert. Virtual networking should lead to real networking. Once you've connected with a key individual online, send them a nice message asking for an informational interview. Many professionals will be willing to spend a few minutes with you talking about their career.
These four C's of professional networking have already started to pay off for me. As my network grows, I am able to meet prominent people in my industry. The most exciting aspect, of course, is the fourth C--convert! Following my implementation of these steps, I was able to connect with localization project managers at two of my favorite companies. I was invited to lunch with a senior project manager at Apple, Inc. and was delighted to conduct a 30-minute informational interview with one of Google's localization project managers.
Happy networking!