If you are a localizer, you might be lying to yourself if you think you've never had this conversation:
Friend: So, what is it that you do?
You: I'm in the localization industry.
Friend: Oh. So...what is it that you do?
You: Well, we take a product like software or a website and adapt it for use in different languages.
Friend: Oh, cool. So what languages do you speak?
You: Actually, I don't do any of the translation...